WordPress Tips from Sacramento
Technical guides, case studies, and SEO strategies from 19 years of WordPress development.
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How to Use Content Marketing on Your WordPress Site
Content marketing is the practice of publishing useful, search-optimized content that brings potential customers to your website. If you run a WordPress site and you’re not doing it yet, you’re leaving traffic on the table. According to HubSpot’s 2025 State of Marketing report, businesses that blog generate 67% more leads per month than those that
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15 Types of Content Marketing That Work on WordPress
I’ve built WordPress sites that publish everything from long-form guides to interactive calculators. After managing content across dozens of projects, I can tell you that most businesses only use two or three types of content marketing when WordPress supports at least 15. Here’s every type I run on WordPress sites, along with the post formats,
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10 Strategies to Unearth Content Ideas for Your WordPress Blog
Running out of content ideas kills more WordPress blogs than any technical issue ever will. HubSpot found that companies publishing 16+ posts per month get 3.5x more traffic than those publishing four or fewer. The problem is never a lack of topics. It’s knowing where to look. Here are 10 strategies I use to fill
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6 Questions Every WordPress Site Owner Should Ask About Email Marketing
I talk to WordPress site owners every week who spend money on email marketing tools but can’t answer basic questions about what those tools actually do for them. That gap between spending and understanding is where most email budgets go to waste. Here are six questions I ask every client before we touch a single
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5 Email Marketing Secrets WordPress Site Owners Keep Overlooking
I’ve audited dozens of WordPress email setups over the years, and the same five gaps show up every time. These aren’t obscure hacks. They’re email marketing secrets hiding in plain sight, costing site owners real money. 1. Your Transactional Emails Are a Wasted Channel Every WordPress site sends transactional emails: order confirmations, password resets, shipping
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How to Get a Blog Post to Rank on Google (Mini Case Study)
I published a WordPress blog post for a client in January. By March, it sat on page 5. By July, it held position 6 on page 1, pulling 87 impressions per day instead of 4. Nothing changed about the domain authority. What changed was the post itself. The Starting Point The original post targeted a
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3 SEO Examples That Moved the Needle on WordPress Sites
I get asked for SEO examples all the time. Not theory, not best practices lists, but what actually happened on a real site after making a specific change. Here are three WordPress SEO examples from projects I worked on, with the numbers to back them up. 1. Rewriting Title Tags Increased Organic Clicks by 34%
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The Secret to SEO: How to Build a Link Magnet on WordPress
I tracked backlink acquisition across 30+ WordPress sites over two years. The pages that earned the most links had one thing in common: they gave other creators something worth referencing. Not thin opinion pieces. Not keyword-stuffed listicles. Link magnets, content so useful that other sites link to it without being asked. Here is exactly how
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Stop Relying on Keyword Research Tools Alone
I managed SEO for a Sacramento HVAC company that ranked #3 for a keyword SEMrush estimated at 1,600 monthly searches. The actual clicks from Google Search Console? 47 per month. Meanwhile, a blog post I almost deleted because the tool showed “0 volume” was pulling 380 clicks per month from queries the tool never surfaced.
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7 Ways to Optimize Infographics for SEO on WordPress
Infographics generate 3x more shares than any other content type according to HubSpot’s analysis of 175,000 B2B blog posts. But most WordPress infographics I audit are invisible to Google because they are uploaded as unoptimized PNGs with no alt text and no crawlable content. Strong infographic SEO starts with the image file and extends to
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