SEO

I have built content plans for over 80 WordPress sites. The first question every site owner asks is some version of the same thing: “Should I write about what I know or write about what people search for?” That question creates a false choice. The best keyword strategy combines both, but the order you apply … Read more

I used to build WordPress posts around a single keyword. One phrase per page, repeated in the title, the first paragraph, and a couple of headings. That approach worked in 2016. In 2026, Google’s algorithms evaluate topical coverage, not keyword repetition. Effective keyword targeting now means covering a network of related terms, questions, and subtopics … Read more

I rewrote a client’s 1,200-word service page last year without changing a single keyword, heading, or meta tag. The only thing I changed was the writing. Shorter sentences, stronger verbs, real numbers instead of vague promises. Within eight weeks that page climbed from position 14 to position 4 for its primary keyword. Organic traffic increased … Read more

Not all backlinks are created equal. I have watched a single link from a DA 70 local news site move a WordPress page from position 14 to position 5 in two weeks. I have also seen a client build 200+ links from low-quality directories and gain absolutely nothing. The difference comes down to link equity, … Read more

I have been building WordPress sites for over a decade, and the question I hear most about link building is whether nofollow links are worth pursuing. The short answer: yes, they carry real SEO value. The long answer involves a major Google policy shift in 2019, three distinct link attributes you need to understand, and … Read more

I published a WordPress blog post for a client in January. By March, it sat on page 5. By July, it held position 6 on page 1, pulling 87 impressions per day instead of 4. Nothing changed about the domain authority. What changed was the post itself. The Starting Point The original post targeted a … Read more

I get asked for SEO examples all the time. Not theory, not best practices lists, but what actually happened on a real site after making a specific change. Here are three WordPress SEO examples from projects I worked on, with the numbers to back them up. 1. Rewriting Title Tags Increased Organic Clicks by 34% … Read more

I tracked backlink acquisition across 30+ WordPress sites over two years. The pages that earned the most links had one thing in common: they gave other creators something worth referencing. Not thin opinion pieces. Not keyword-stuffed listicles. Link magnets, content so useful that other sites link to it without being asked. Here is exactly how … Read more

I managed SEO for a Sacramento HVAC company that ranked #3 for a keyword SEMrush estimated at 1,600 monthly searches. The actual clicks from Google Search Console? 47 per month. Meanwhile, a blog post I almost deleted because the tool showed “0 volume” was pulling 380 clicks per month from queries the tool never surfaced. … Read more

Infographics generate 3x more shares than any other content type according to HubSpot’s analysis of 175,000 B2B blog posts. But most WordPress infographics I audit are invisible to Google because they are uploaded as unoptimized PNGs with no alt text and no crawlable content. Strong infographic SEO starts with the image file and extends to … Read more