I used to spend 30 minutes after every blog post manually sharing links on Facebook, Twitter, and LinkedIn. That added up to 6+ hours a month on copy-paste busywork. Social media automation changed that completely. Now every post publishes to all my channels the moment I hit Publish in WordPress.
Here’s exactly how I set it up, and the three tools that handle 95% of the work.
Jetpack Social: The Built-In Option
Jetpack Social connects your WordPress site directly to Facebook, Instagram, LinkedIn, and Tumblr. The free plan covers 30 shares per month. For most small business blogs publishing weekly, that’s plenty.
I use Jetpack Social as the primary auto-posting layer. When I publish a post, it fires off to connected accounts immediately. The setup takes about five minutes: install Jetpack, connect your WordPress.com account, authorize your social profiles, and you’re done.
The one limitation: Jetpack only shares new posts. It won’t reshare your back catalog.
Revive Old Posts: Recycle Your Best Content
According to CoSchedule, resharing content can drive 3,150% more traffic to older posts. That’s where Revive Old Posts (now called Jeeng Social) fills the gap.
This plugin pulls from your existing post library and shares them on a schedule you control. I set mine to reshare one post every 12 hours, filtering by category so only evergreen content gets recycled. You can exclude posts by date, tag, or individual ID.
If you’re publishing on a consistent schedule, Revive Old Posts makes sure that content keeps working for you long after the publish date.
Zapier: The Power Connector
For anything beyond basic auto-posting, Zapier handles it. I use a simple Zap: “When new WordPress post published, create social media posts on Buffer.” That single automation replaced three manual steps.
Zapier’s free tier gives you 100 tasks per month. A single blog post triggering three social shares counts as three tasks, so a weekly publisher stays well within limits.
The real power is chaining actions. I have one Zap that publishes to social, adds the post to a Google Sheet tracker, and sends me a Slack notification. All triggered by clicking Publish.
The Stack I Recommend
For most WordPress sites, run Jetpack Social for instant new-post sharing and Revive Old Posts for evergreen recycling. Add Zapier only if you need cross-platform workflows or custom triggers. This three-layer approach is the core of a solid content promotion strategy that runs on autopilot.
Total setup time: under an hour. Time saved per month: 6 to 10 hours depending on your posting frequency.
How much does social media automation cost for WordPress?
Free options cover most small sites. Jetpack Social’s free plan includes 30 shares/month. Revive Old Posts has a free tier for two social accounts. Zapier’s free plan handles 100 tasks/month. Paid plans start around $10/month per tool if you need higher volume.
Will automated posts hurt my social media engagement?
No, if you customize the messaging. All three tools let you edit the text, hashtags, and images before or during automation. Generic “New post: [title] [link]” messages perform poorly. Write platform-specific copy and engagement stays strong.
Can I automate social sharing for WooCommerce products too?
Yes. Jetpack Social and Zapier both trigger on any WordPress post type, including WooCommerce products. Revive Old Posts supports custom post types in its pro version.
Ready to stop manually sharing every blog post? Get in touch and I’ll set up your full social media automation stack.